Recent Articles

2014 Collection – Sadaf Malaterre Ghaghra Choli by Saima Azhar

2014 Collection – Sadaf Malaterre Ghaghra Choli by Saima Azhar

Sadaf Malaterre is to boho chic in Pakistan what Sienna Miller is to bohemian ethos in London. Having long steered clear of bridals despite their commercial viability, option instead to make the funniest dresses in Pakistan’s fashion scene, Sadaf Malaterre is now in the ‘Big B’ game which is massive in the sub-continent and huge […]

January 16, 2014 | By | Reply More
A Sunny Beach In Winter – 2014 Collection

A Sunny Beach In Winter – 2014 Collection

Making their mark at FPW 2013 with an outrageous collection of metal studded and metal embellished clothing. Deepak and Fahad seen all set on not compromising on the raunchy, gutsy vibe of their DNF label. While the eye may look at this collection an think “What a theme for Autumn/Winter 2013!” but let’s not forget […]

December 20, 2013 | By | Reply More
Mahin Hussain Accessories – Beautiful Clutches

Mahin Hussain Accessories – Beautiful Clutches

Delicate, Dainty almost and in your face, Mahin Hussain’s collection of clutches mixes unlikely elements together. Bold sparklers jump out at you perfect with those Swarovski crystal ensembles, there is the classic red and gold mix, a pretty one for those endless weddings. Black and silver, white and gold – combos to complement a number […]

December 1, 2013 | By | Reply More
Khaadi Winter Collection 2014 – Photographer Ather shahzad

Khaadi Winter Collection 2014 – Photographer Ather shahzad

No matter what the season, Khaadi is on the most visit list of Pakistanis across a wide cross section. It’s the most croweded store at the mall and that’s pretty much every mall. Also chances are, no matter which city you live in, there’s a khaadi store near you. Speartheaded by Shamoon Sultan, the Khaddi […]

November 25, 2013 | By | Reply More
Neon Nights Dresses By Mohsin Saeed

Neon Nights Dresses By Mohsin Saeed

Quirky, off the wall and seasonal is the PinkTree’s mantra. Taking a breather from the more embellished outfits of shaadi season, Mohsin Sayeed and his team do what they love to do – create easy, wearable, fun clothes for this season’s many get together and parties. Flirty separates in silk, these tunics and palazzos are […]

November 12, 2013 | By | Reply More
For Brides, Grooms And Baraatis

For Brides, Grooms And Baraatis

We’re guessing you will hearing quite a bit about the brand Naushemian in the coming future. Spearheaded by Nauman Arfeen, one of the scions humungous enterprise that began with making qulas (headgear) for grooms and then went into dressing the groom completely before branching off into bridal wear for women. Naushemian Latest Collection 2013-14 This […]

November 5, 2013 | By | 1 Reply More
Rising Fashion Star Akif Mahmood Dress Designs

Rising Fashion Star Akif Mahmood Dress Designs

Akif Mahmood is a rising star of fashion thanks to that keen understanding of Western cuts and a genuine love for all that is ethnic. His designs marry the two in a way uniquely his own. Check out the trench coat dress with printed detail, so perfect for autumn or the unexpected mix of a […]

October 28, 2013 | By | Reply More
PFDC L’Oreal Bridal Week

PFDC L’Oreal Bridal Week

It looks some doing with so many outstanding collection but we edited the names ot watch out for this bridal season. These then are the top guns of the bridal scene. Yes, all of them are old hands at the game but looking at what they put out, the young guns still have a long […]

October 22, 2013 | By | Reply More

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